Cracking the Code – the power of data in macadamias

Dear Macadamia Innovators,

Welcome to MacDay 2025, where technology and innovation take center stage in shaping the future of the macadamia industry. Set against the stunning backdrop of Zimbali The Capital, KwaZulu-Natal, from 15 to 17 September 2025, this event is designed to explore groundbreaking advancements, cutting-edge research, and the latest technological solutions driving efficiency, sustainability, and profitability in macadamia farming.

From orchard monitoring and precision farming techniques to next-generation pest management and post-harvest optimisation, MacDay 2025 brings together industry experts, researchers, and forward-thinking growers to uncover the tools and strategies that will define the future of macadamia production. Through expert-led discussions, live demonstrations, and networking opportunities, this event offers valuable insights and practical solutions to help you stay ahead in an evolving industry.

With our theme, “Cracking the Code – the power of data in macadamias” MacDay 2025 is your gateway to pioneering advancements that will revolutionize how we cultivate, harvest, and market macadamias. Whether you are an established grower or an emerging industry player, this is your chance to connect, learn, and drive the industry forward.
I look forward to welcoming you to this dynamic and future-focused event as we embrace the next era of macadamia excellence through technology and innovation.

Warm regards,
Lizel Pretorius
CEO: Macadamias South Africa NPC